5 Knock Out Marketing Tips for Martial Arts & MMA Gyms

admin AdWords Agency, AdWords Experts, Featured Article, MMA Gym PPC Marketing, PPC Experts, PPC Management, Search Engine Marketing, SEM

MMA fighting is gaining popularity throughout the world as a favorite pastime sport. There’s a huge market for investors in this industry as they open up gyms, drive memberships and sell product. It can be a lucrative market provided they know how to do their marketing well. Below are some of the most effective martial arts digital media marketing tips …

Tablet Bid Adjustments in Google AdWords … Finally!

Staff AdWords Agency, AdWords Experts, Mobile PPC, PPC Experts, PPC Management, Search Engine Marketing, SEM

Tablet optimization in Google AdWords has always been an awkward relationship. Google nicely broke out the data for tablets, mobile phones and desktop. But ever since enhanced campaigns were launched in 2013, there was little to nothing that could be specifically done to optimize in AdWords for tablets. Google merged that tablet traffic with desktop traffic in its PPC advertising …

AdWords Expanded Text Ads: Appeal to Consumers With More Distinct Messaging

Staff AdWords Agency, AdWords Experts, PPC Experts, PPC Management, Search Engine Marketing, SEM

Users of AdWords have a pleasant surprise in store for them with the new Expanded Text Ads going live. By converting ad copy to this new format, you will receive on average a 20% increase in CTR. That means 20% more traffic and if you are doing things right, it could mean a similar jump in business. Of course, there …

Callout Extensions: Increase Ad CTR

admin Advertising, AdWords Experts, PPC Experts, PPC Management, Search Engine Marketing, SEM

Let’s look at possibly our favorite new Google enhancement to AdWords recently: Callout Extensions. Callout Extensions allow you to add additional descriptive text to your standard text ad. Here is what they look like (without the red box):         Callout Extensions are much like Sitelink Extensions with one huge difference: They don’t have a link to a …

PPC Advertising: The Ads Before the Ad

admin AdWords Agency, Digital Media, PPC Experts, PPC Management

Google brought several advertising legends out of retirement to take some classic ad ideas and see how they resonate in the digital media age. “Project Re: Brief” attempts to take some old ad ideas and execute them online. The idea is still king, but you can re-imagine it, resurrect it and inspire new ways to deliver it. One of our …