AdWords Call Only Campaigns: How to Thrive and Prosper

Staff AdWords Agency, AdWords Experts, Featured Article, Mobile PPC, PPC Experts, PPC Management, Search Engine Marketing, SEM

Google AdWords is constantly working on ways to make life easier for marketers trying to promote their business online. With the wide variety of tools they have to offer, sometimes a really effective one can get lost in the shuffle. Let’s take a look at one that is often critical for mobile PPC advertising. One of the more overlooked services available …

Tablet Bid Adjustments in Google AdWords … Finally!

Staff AdWords Agency, AdWords Experts, Mobile PPC, PPC Experts, PPC Management, Search Engine Marketing, SEM

Tablet optimization in Google AdWords has always been an awkward relationship. Google nicely broke out the data for tablets, mobile phones and desktop. But ever since enhanced campaigns were launched in 2013, there was little to nothing that could be specifically done to optimize in AdWords for tablets. Google merged that tablet traffic with desktop traffic in its PPC advertising …