Top Pharma PPC and SEO Marketing Tips

admin AdWords Agency, AdWords Experts, Digital Marketing, Digital Media, Pharma Marketing, PPC Experts, PPC Management, PPC Marketing, SEO

Pharma companies are shockingly behind when it comes to search engine marketing. Typically, with any highly regulated industry, it is often slow to adapt new trends or take advantage of new opportunities in search marketing. Or there just isn’t enough legal clarity as the regulators (the FDA in this case) are slow to react. The pharma industry has been one …

10 Top Mobile App Marketing Strategies

admin Advertising, App Marketing, Digital Marketing, Digital Media, Facebook, Mobile PPC

Getting a killer app idea and developing an application is just one part of the story for app success. You also need to create awareness with your target audience about how your application can help solve their problem. After all, “if you build it, they will come” is no guarantee for success. Just developing an app is not enough. You …

Best Digital Marketing Strategies for Mutual Funds

admin Digital Marketing, Digital Media, ETF Marketing, Financial Services Marketing, Fund Marketing, PPC Experts, PPC Management, PPC Marketing, Search Engine Marketing, SEM

It’s always surprising to us how untapped mutual fund marketing remains online. There are a lot of reasons for this. And the stringent regulatory requirements in the financial sector have probably slowed things down a little. The challenges online are never-ending and yet there is constant innovation in the “service” of financial services. Somehow, fund marketing has still been slow …

Mobile App Marketing with AdWords PPC

admin Advertising, AdWords Agency, AdWords Experts, App Marketing, Case Study - AdWords, Digital Media, PPC Experts, PPC Management

Mobile app advertising in AdWords is getting more sophisticated by the day. Recently, Google announced several additional features to help those marketing apps.  With AdWords, you can promote your app on a pay per click ad basis to very targeted audiences. Apps for Android apps will only appear on Android devices and iTunes apps will only show on devices with …

Digital Media Advertising On The Rise

admin Advertising, Digital Media

Where is your advertising dollar being spent? According to a report by ZenithOptimedia, digital media will grow by 18.1% in 2013. That rate of growth is triple the second-fastest-growing source. Last year digital advertising grew 14.4%, according to Magna, which outpaced previous forcasts for the year. Total internet spending is predicted to hit $36.25 billion in 2013. Television spend is …

PPC Advertising: The Ads Before the Ad

admin AdWords Agency, Digital Media, PPC Experts, PPC Management

Google brought several advertising legends out of retirement to take some classic ad ideas and see how they resonate in the digital media age. “Project Re: Brief” attempts to take some old ad ideas and execute them online. The idea is still king, but you can re-imagine it, resurrect it and inspire new ways to deliver it. One of our …